Privacy Policy

PRIVACY POLICY

Effective Date: January 13, 2025 Last Updated: January 13, 2025

labelashb.in ("we", "us", "our") operates the website www.labelashb.in (the "Site"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our Site or make a purchase.

CONTACT INFORMATION If you have questions about this Privacy Policy, contact us at: Email: sales@labelashb.in Phone: +91 9810725683 Address: 1030, Sector 17B, Gurugram, Haryana 122001, India

1. INFORMATION WE COLLECT

a. Personal Information You Provide:

• Name, email address, phone number

• Billing and shipping address

• Payment information (processed securely via Shopify Payments and third-party payment gateways)

• Account login credentials

• Communications with us (emails, WhatsApp messages, customer support inquiries)

b. Automatically Collected Information:

• IP address

• Browser type and version

• Device information

• Pages visited and time spent on Site

• Referring URLs

• Cookies and tracking technologies (see Cookie Policy below)

c. Third-Party Sources: We may receive data from:

• Google Analytics (website traffic analysis)

• Facebook/Instagram Pixel (advertising)

• Payment processors (Razorpay, PayPal, Stripe)

2. HOW WE USE YOUR INFORMATION

We use your personal information to:

• Process and fulfill your orders

• Process payments and send invoices/order confirmations

• Arrange shipping and delivery via courier partners

• Provide customer support

• Send marketing communications (only with your consent - you can opt out anytime)

• Prevent fraud and screen orders for potential risk

• Improve our website, products, and services

• Comply with legal obligations (tax, accounting, consumer protection laws)

3. LEGAL BASIS FOR PROCESSING

We process your data based on:

• Consent: When you opt-in for marketing emails or newsletters

• Contractual Necessity: To fulfill your orders and process payments

• Legitimate Interests: Fraud prevention, website analytics, customer service

• Legal Obligations: Compliance with Indian tax laws, GST regulations, Consumer Protection Act

4. HOW WE SHARE YOUR INFORMATION

We DO NOT sell your personal data. We may share it with:

Service Providers:

• Shopify (e-commerce platform)

• Payment gateways (Razorpay, PayPal, Stripe, COD processors)

• Shipping/courier partners (Delhivery, Blue Dart, India Post, etc.)

• Email/SMS service providers

• Google Analytics, Facebook Ads

Legal Authorities:

• If required by law, court order, or government request

• To protect our rights, property, or safety

5. DATA RETENTION

We retain your personal data for as long as:

• Your account is active

• Necessary to provide services

• Required by law (e.g., tax records: 7 years in India)

You can request deletion of your account/data at any time by emailing sales@labelashb.in.

6. YOUR RIGHTS

You have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your data

• Withdraw consent for marketing communications

• Object to processing for marketing purposes

• Request a copy of your data (data portability)

To exercise these rights, email: sales@labelashb.in

7. COOKIES POLICY

What Are Cookies? Cookies are small text files stored on your device by websites to track activity and preferences.

Types of Cookies We Use:

a. Strictly Necessary Cookies:

• Enable website functionality (shopping cart, checkout, login)

• Cannot be disabled

b. Performance/Analytics Cookies:

• Google Analytics: Tracks website usage and visitor behavior

• Helps us improve user experience

c. Functional Cookies:

• Remember your preferences (language, currency)

• Improve site usability

d. Advertising/Targeting Cookies:

• Facebook Pixel, Google Ads: Show relevant ads based on browsing behavior

• Track conversions and ad performance

Third-Party Cookies: We use cookies from:

• Google (Analytics, Ads)

• Facebook/Instagram (Pixel for ad tracking)

• Payment processors

Managing Cookies:

• Accept or reject cookies via the banner on first visit

• Clear cookies through browser settings

• Opt out of targeted advertising: Google Ads Settings, Facebook Ad Preferences

Cookie Duration:

• Session cookies: Deleted when browser closes

• Persistent cookies: Remain for 30 days to 2 years

8. SECURITY MEASURES

We use:

• SSL encryption (secure HTTPS connection)

• Secure payment gateways (PCI-DSS compliant)

• Access controls and password protection

• Regular security audits

However, no method of online transmission is 100% secure. We cannot guarantee absolute security.

9. CHILDREN'S PRIVACY

Our Site is not intended for children under 13 years. We do not knowingly collect data from children under 13. If we discover such data, we will delete it immediately.

10. INTERNATIONAL DATA TRANSFERS

Your data may be stored and processed outside India (e.g., Shopify's servers in the US/Canada). We ensure such transfers comply with applicable data protection laws.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Please review regularly.

12. CONTACT US

For questions, complaints, or data requests: Email: sales@labelashb.in Phone: +91 9810725683 Address: 1030, Sector 17B, Gurugram, Haryana 122001, India